Social Media Optimization

Anything Wrong With Networking 24x7 With Your Customers?

Especially when your website and blog are doing it for you?

Companies often overlook the positive impact which can be gained through Social Media Optimization (commonly refered to as SMO). Facebook alone handles more than 600 million searches per month and over 30 billion page views with its user base growing by 3% week over week. Facebook is only one of many social networking sites on the web, along with other sites such as MySpace and LinkedIn. Catering to people of all ages, these users tend to spend an average of 2.3 hours a day using social networking sites.  Why not let them network with your company?

There are numerous ways to engage in social media optimization, such as creating product videos for the YouTube community [and streaming them across MySpace, Facebook and so many other networking websites across the web], maintaining a business-relevant blog, and joining various social networks related to your industry.

With the increase in social networking across the web, social bookmarking sites have been steadily increasing in users. Sites such as digg, del.icio.us and Technorati, Twitter and Diigo. All these websites allow users to create bookmarks of sites they have found interesting and are shared across the entire user base. When utilized correctly, not only do these sites provide you with added brand awareness, but with traffic streams and search engine optimization benefits.

>> Shoppers use the web to compare local prices before leaving home to buy.

>> Consumers now search the web for businesses instead of looking through the phone book.

>> Web searches generate more in-store sales every day.

>> The fastest way to increase sales is being found in local web searches.

>> Local web searches can drive more foot traffic to businesses than the phone book.

>> Prospects are trying to find your business on the web right now.