Online ads alone can boost brand awareness by 6%
Source: Forrester Research
Marketers Can Reach Nearly ALL US Consumers with Targeted Mass Marketing
235M U.S mobile subscribers as of July 2010
“In the last twelve months, customers around the world have ordered more than US $1 billion of products from Amazon using a mobile device," – Jeff Bezos, founder and CEO of Amazon.com (July 2010).
Top Trends in Mobile
- 80% of the U.S. population have a mobile phone.
- 35% of American adults are using their mobile devices for wireless Internet access.
- Mobile is now even bigger than desktop use, and data/video usage exceeds voice calls.
- The average iPhone user only spends 45% of his on-device time making voice calls
- Video accounts for 69% of mobile data traffic.
- Access to the web and applications via mobile is growing and will soon be universal.
- Smartphone usage of both browser and applications has increased more than 110% in the last year.
- By 2011, 99% of mobile phones will be data-capable devices – at minimum they can do basics like sending and receiving SMS text messages.
- The growth rate of iPhone use is 10 times faster than the growth rate of AOL was.
- In 2012, shipments of Smartphones will exceed shipments of PCs.
- Even now, 40% of iPhone/iTouch users access the Internet more on their mobile devices than on their desktops.
>> Shoppers use the web to compare local prices before leaving home to buy.
>> Consumers now search the web for businesses instead of looking through the phone book.
>> Web searches generate more in-store sales every day.
>> The fastest way to increase sales is being found in local web searches.
>> Local web searches can drive more foot traffic to businesses than the phone book.
>> Prospects are trying to find your business on the web right now.