Conversion Architecture

Navigate Your Customers from “Point of Entry to Action/Interaction”

Informative websites are great, but no business succeeds unless you sell something. Conversion architecture, also known as good web design, moves your visitor from various points-of-entry in your website to compelling calls-to-action.

The best, most sales-effective websites are a combination of understanding:

• Your target markets, their typical personas, their business challenges and their typical buying routines
• Your business objectives, what you want your website to do and what you want people to do on your website
• The right web usability principles that make the website work

 

 

Compare these two web-pages, which have the same marketing objectives:

Information Page

"Landing Page"

See our Website Portfolio

Don’t put one of your most important marketing tools in the hands of someone who doesn’t understand basic marketing principles and who is not an expert in website design and usability. Call today to learn more about the difference WSI-WebStrategies can make with your website design or website development project.

 

 

>> Shoppers use the web to compare local prices before leaving home to buy.

>> Consumers now search the web for businesses instead of looking through the phone book.

>> Web searches generate more in-store sales every day.